#FriendsFight

This friendship bracelet is a call to arms

Partners in Health

100% of the proceeds from the sale of the #FriendsFight bracelets will go to supporting Partners In Health and its HIV/AIDS programs.

Partners In Health strives to achieve two overarching goals: to bring the benefits of modern medical science to those most in need of them and to serve as an antidote to despair.

In 1998, Partners In Health’s HIV Equity Initiative in rural Haiti was one of the first programs in the world to provide free, comprehensive HIV/AIDS treatment in settings of poverty. The program's success changed how the world approaches and funds diseases of the poor.

Today, Partners In Health provides housing, water, food, and psychosocial support to thousands of people living with HIV; addressing the root causes of poverty and disease, and not just the disease itself.

Learn more about Partners In Health: www.PIH.org

VFILES is an influential and vocal digital fashion community obsessed with pop culture and fashion in all its incarnations: models, photographers, stylists, musicians, designers, artists, fans and friends. VFILES provides a democratic online and in-person fashion environment for users to socialize, be entertained and shop.

ALDO + VFILES collaborated to produce these friendship bracelets and a series of web videos, each one featuring a couple of friends reminiscing about times they fought for each other.

see more videos

ALDO FIGHTS AIDS

“We have been committed to the fight against AIDS as far back as 1985, when few were willing to take a stand. It’s a cause very close to our heart and today, more than ever, we continue our commitment to raising awareness and funds to help protect and educate people around the world. We’ve come a long way but the fight is not over yet.

This bracelet is an important symbol. It represents friendship and solidarity. It’s an invitation to join together in the fight against AIDS.”

- Aldo Bensadoun, Founder and Executive Chairman of the ALDO Group

MAKE YOUR MOVE. JOIN THE FIGHT.

Snap + Tag your best (friendly) fighting pose: @ALDO_SHOES #FRIENDSFIGHT #ALDOFIGHTSAIDS #VFILES