• This friendship bracelet is a call to arms
      • buy it. wear it. end it.
      100% of the proceeds from the sale of these bracelets
      will go to the fight against AIDS.

      Partners in Health

      100% of the proceeds from the sale of the #FriendsFight bracelets will go to supporting Partners In Health and its HIV/AIDS programs.

      Partners In Health strives to achieve two overarching goals: to bring the benefits of modern medical science to those most in need of them and to serve as an antidote to despair.

      In 1998, Partners In Health’s HIV Equity Initiative in rural Haiti was one of the first programs in the world to provide free, comprehensive HIV/AIDS treatment in settings of poverty. The program's success changed how the world approaches and funds diseases of the poor.

      Today, Partners In Health provides housing, water, food, and psychosocial support to thousands of people living with HIV; addressing the root causes of poverty and disease, and not just the disease itself.

      Learn more about Partners In Health: www.PIH.org


      This friendship bracelet was created in collaboration with our friend Waris Ahluwalia, designer and CEO of Waris Loves You and House of Waris, actor and globe-trotting tastemaker.

      “I always say my inspirations come from love and history. With these bracelets, it’s about standing side by side with friends and loved ones for what’s right and noble - transforming history together. The arrow symbolizes truth, justice and movement forward. It’s a powerful way to create change.”

      view the video


      “We have been committed to the fight against AIDS as far back as 1985, when few were willing to take a stand. It’s a cause very close to our heart and today, more than ever, we continue our commitment to raising awareness and funds to help protect and educate people around the world. We’ve come a long way but the fight is not over yet.

      This bracelet is an important symbol. It represents friendship and solidarity. It’s an invitation to join together in the fight against AIDS.”

      - Aldo Bensadoun, Founder and Executive Chairman of the ALDO Group

      Osheaga 2014

      Montreal, music, friends and the fight
      The #FRIENDSFIGHT movement continues at the Osheaga Arts and Music festival in Montreal from August 1st to 3rd, 2014. 100% of the proceeds from the #FRIENDSFIGHT friendship bracelets sold on-site will be donated to Partners In Health.


      join the fight with wrists out and fists up
      Snap a pic of yourself (and your friends) in your best fighting pose and tag:
      @aldo_shoes #FriendsFight

      join the fight with wrists out and fists up

      Snap a pic of yourself (and your friends) in your best fighting pose and tag: @aldo_shoes #FriendsFight